FOUNDER NOTES
A note from our Founder
— a few words from the heart
Dear friend,
I made this cream for two people. My mother. And my girlfriend.
They were spending hundreds of dollars on the most expensive skincare on the market — Korean Skincare, European luxury creams, American prestige brands, everything from $200 to $300 a jar and beyond. I picked up those jars and read the ingredient list. I actually had to scroll to get through all of them. Fifty, sixty, sometimes a hundred ingredients — chemicals I couldn't pronounce, synthetics I couldn't explain, preservatives hiding behind names longer than this sentence.
Our skin is our largest organ. Whatever we put on it goes into our body.
So let me ask you something. If you wouldn't eat it, why would you put it on your skin?
It's going in your body anyway.
I couldn't accept that for two people I love. So I started looking for something better.
Then my best friend told me his wife was pregnant. She was anxious about everything her body was going through — the changes, the stretch marks, everything nobody really prepares you for. I mentioned it to my mother. She went quiet and said she'd dealt with the same thing when she had me. She was twenty-one years old.
When I discovered that Shata Dhauta Ghrita — a formulation described in the Charaka Samhita, written 5,000 years ago — was documented to support skin through exactly these changes, and was so pure it was safe for newborns, something clicked. This wasn't just a skincare product. This was something that belonged in the hands of mothers. Of people bringing life into the world. Of anyone who deserved to put something truly safe on their body.
Then came the hard part.
I went to every major conference where the biggest cosmetics manufacturers in the world gathered. The people who make products for the brands you know — luxury names, "green" brands, "natural" brands. I asked all of them the same question: can you make something with no stabilizers, no preservatives, no synthetics? Completely clean.
Every single one of them laughed.
They said it was impossible. That shelf life would be a problem. That it was too much effort.
That even the biggest natural brands on the market accepted chemical compromises — and that with my budget and my vision, I should do the same.
We didn't.
We figured out how. And in the process, we found something we didn't expect — a group of women in rural communities who needed work and a reason to rebuild. Women from difficult backgrounds. Some who had walked away from broken situations. Some who simply needed a second chance and a fair shot.
They make Cream N°100 by hand. 10,000 rotations per batch in copper vessels. Days of labor.
The opposite of scalable. And that's exactly the point.
My mother and my girlfriend have been using it for almost a year now. The proof is in the pudding — their skin has never looked better.
But somewhere along the journey, I fell in love with it myself. I'm a man who spent most of his life treating moisturizer as an afterthought. I had extreme dryness. I'd tried everything. Nothing worked the way I needed it to. Then I tried this. And I stopped reaching for anything else.
Here's what I believe: if you love someone, you give a damn about what goes on their body. This is the best thing I've found. It's so safe you could literally eat it — and if you wouldn't eat it, I'd argue you shouldn't be putting it on your skin either.
What started as something I wanted for two people I love became something I couldn't keep to myself.
The rest is history.
Here's to a life lived with clarity,
and to the energy that carries you forward.